This year’s pandemic has changed the sales landscape, leading to more e-commerce sites and retailers focusing on eye-catching banners and graphics. Sites use banners and graphics to boost sales online with attention-grabbing creatives that:
- Alert buyers to sales
- Intrigue buyers
- Draw attention to certain elements
Stock images, digital tools like Pixlr and a little bit of creativity can help increase your sales. Let’s see how people just like you use banners and graphics to boost sales online.
6 Tips to Boost Online Sales with Web Banners and Graphics
1. Get Personal with Digital Editing Tools
Graphics editors allow owners, marketing teams and graphics designers to make quick changes to banner ads and graphics. Learn the basics of digital tools, like Pixlr, that allow you to customize everything from the size of the creative to the text.
While you may have a team dedicated to these creatives, knowing how to use these tools gives you the freedom to experiment and make on-the-fly changes.
2. Add Relatable Stock Images
Stock images can be a valuable addition to graphics and banners. You can use images of people in your product’s demographic to make your site more relatable and gain the trust of potential customers. You can also use stock images to build creatives rapidly, such as sales icons or buttons for your banners for instance. If you use stock images properly, you can save on cost while also reducing the time it takes to make your graphics.
3. Choose the Right Colors
There’s no denying that color matters. It should be on brand and also within an appropriate color scheme. Your banner’s colors should:
- Complement each other
- Align with brand identity
- Not clash with existing site colors
Color psychology should also be considered. For example, greens are known to signify learning and growth, while black promotes urgency.
4. Select Banner Sizes Properly
Experimenting with different size banners and graphics on your own site is fine, but there’s a reason why marketers stick to standard sizes: they work best. The most common banner sizes are:
- 728 x 90
- 300 x 600
- 300 x 250
- 336 x 280
Consequently, you will want to choose and experiment with different creative sizes and placements to find what works best for your audience. Click the following link to learn how to
5. Add in a Call-to-Action
A call-to-action (CTA) tells your visitor what to do. If you have a sales creative telling consumers that you’re offering 50% off, add a button that sales “claim this deal” or some text that says “Click to learn more” to increase user action.
Above are examples of call-to-actions placed on pages.
In other words, simple CTAs can be added in using digital editing tools and can greatly improve sales.
6. Animate to Get Attention
Animations, those that load quickly and are not intrusive, can increase user attention and lead to more action being taken by the user. For example, you can have a pulsing “50% off sale” text or a simple product animation that gains the user’s attention.
Sometimes, graphics are used to bring the visitor’s focus to a certain area of the page, such as a buy now button. To sum it up, when you use web banners and graphics, you gain more control over user behavior and can generate more sales using proven marketing tactics.
Header image by varijanta, 123RF.