Candid snaps, selfies, and images of delicious food on a plate might be okay for the average Instagram user. But when you’re a business looking for a click on that holy grail of buttons called the “follow,” you definitely need to be a little more discerning in how you populate your Instagram feed.
A few ideas for themes other Instagrammers have used to good effect include keeping the images light and airy with lots of white space, taking a minimalist approach, or posting colorful pictures dominated by pastel tones. It really depends on the art style your brand is promoting, and staying consistent with your brand’s identity. Make it cohesive!
Wondering how to keep your photos light and airy? If you’re indoors, use photography studio lights to provide a decent exposure. If you are outdoors, make sure you time your shots to when the weather is nice. If you’re looking for the opposite effect, why not try out some dark filters with Pixlr X?
Here are a few tips on how to beautify your Instagram feed from pro designers! These tips tell you how to create a feed that will inspire your visitors to click that Follow button.